An Introduction: Who are the Title Sponsors of All F1 Teams in 2026?

HP, Title Sponsor of Ferrari F1

Sponsorship is the biggest source of income in the world of sports, and F1 is no different, with sponsorship money playing a big role in a team's annual budget since the first sponsor logo appeared on a Lotus car in the 70’s.

But what does a Title Sponsor bring to an F1 team except money, some marketing opportunities, it’s logos on the car and the occasional one-off livery. Well in recent times Title Sponsor’s are also technology partners with the team’s either in fuel area such as Petronas or Aramco (from 2026) or contributing to digital areas such as data analysis. Ultimately being a title sponsor is not just about logo placement. It’s about brand association on the deepest level were victories, podiums and even scandals reflect back on the image of the sponsor’s brand.

1) McLaren: Mastercard

The reigning world champion’s singed their new title sponsorship deal this year for 2026 with Mastercard. The team’s new name will be Mclaren Mastercard with this being the first time that Mclaren has a title sponsor since Vodafone era from 2007 to 2013.

The deal is reported to be worth $100 million per year, making it one of the most lucrative deal’s in the sport’s history. With the partnership being build around Mastercard’s global brand status and it’s long standing association with “priceless experience”.

With part of the agreement is that Mclaren will introduce the Team Priceless program. Selected supporters will have access to unique experiences such as meeting the drivers taking part in hot laps etc.

2) Mercedes: Petronas

The partnership between Mercedes and Petronas is one of the most iconic in F1. It started when Mercedes returned to the grid in 2010 with Petronas the Malaysian company, becoming its title sponsor and continuing to this day.

Beyond the financial support Petronas provides the team and all its customer's advanced fuels and lubricants that helped Mercedes dominate F1 from 2014 to 2020. Petronas not only gains worldwide fame but also helps Mercedes in it’s quest for F1 glory.

3) Red Bull: Oracle

Since the American technology giant joint Red Bull as title sponsor it is embedded in the identity of the team. It serves not only as marketing partner but a technical partner as well.

The deal helps the team in data analytic’s, cloud solutions  while also it assists in the process of simulations that help in race strategies and car development. The sponsorship helps Oracle showcase it’s technologies on the world stage while Red Bull get’s to accelerate it’s system’s and it’s way of working.

4) Ferrari: HP (Hewlett Packard)

Ferrari is the most iconic name in F1. In the hybrid era it has changed many titles sponsors from the Spanish bank Santander to the Marlboro brand Mission Winnow. It entered a new era in 2024 with HP as it’s new title sponsor with the deal being one of the most high profile deals in F1 history.

The American technology company provides advanced computing systems,collaborative tools and digital solutions that are used in the teams operations. While also helping Ferrari’s other racing ventures such as it’s esports team and it’s F1 Academy initiative for female drivers

5) Williams: Attlasian

The Williams team has a new title sponsor from 2025 the Australian software company Attlasian. The deal is a multi year one described as the biggest title sponsorship deal in the teams history helping the team in it’s quest to return to the front.

Attlasian will help with it’s tools to enhance the team's performance, while for Williams it marks a significant milestone for their return to the front proving that the team except it’s successes on track is a marketable entity off track managing to escape it’s horror’s year’s of 2019 and 2020 were the team had minimum sponsor backing and was firmly in the back of the grid.

6) Haas: Toyota Gazoo Racing (TGR)

The American team has a new title sponsor in 2026 and it’s none other than the racing division of Toyota. Haas and Toyota started their branding partnership at the tail end of the 2024 season, marking Toyota’s return to F1 since 2009 with Haas getting access to the Cologne factory of Toyota while also with the help of Toyota getting the chance to have it’s first private test.

The partnership is beneficial to both parties as Haas gets access to Toyota’s motor-sport base in Cologne with Toyota also helping in the designing of the car. While Toyota finally gets to return in a way to F1 and provide it’s engineers and drivers F1 experience something Toyota couldn’t do for almost two decades.

7) Aston Martin: Aramco

Aston Martin continuous with it’s title sponsor Aramco since 2022. The deal provides the Silverstone team a steady flow of investment, financial backing and technological expertise.

Aramco is also a partner to F1 itself providing sustainable fuels to the lower feeder series of F1.

But from 2026 Aramco will supply Aston with fuels and lubricants as Aston is switching from Mercedes engine’s to Honda this will be a big test for Aramco as cracking the fuel code will be crucial in the engine race in this new era of sustainable fuels in F1.

8) Racing Bulls: Visa Cash App

The former Toro Rosso/ Alpha Tauri team entered the 2024 season with a new name and two new title sponsors. They are Visa and Cash App the deal is innovative in it’s approach as the two digital finance brands share the title rights creating a unique marketing identity.

Visa a global leader in payments and Cash App a disruptive financial platform unite forces reshaping the teams strategy while also trying to make it escape the narrative of being Red Bulls B team.

9) Alpine: BWT

The Enstone based team continuous it’s partnership with the Austrian company specializing in water treatment solutions (BWT). The team also has introduced a pink livery paying tribute to BWT showing how the brand can also influence the team’s aesthetics's.

For Alpine BWT helps not only financially but also spreading a sustainability message to the world, BWT also is a partner to F1 who is committed to environmental sustainability.

10) Audi: Revolut

The Hinwil based team is finally becoming Audi’s work’s team leaving behind its Sauber name while also abandoning it’s previous title sponsors Kick and Stake. With Audi finally coming back it raises the ceiling on sponsorship and the global reach of the team.

The new title sponsor of the team will be Revolut the financial global company this collaboration goes beyond traditional sponsorship, creating a powerful alliance aimed at challenging conventions and shaping new forms of fan engagement through activation's, race access and exclusive app-based benefits for Revolut users. The alliance also extends to key areas of the Audi Revolut F1 Team's operations: integrating Revolut Business into its financial operations and Revolut Pay into its online store for a seamless checkout experience.

11) Cadillac: TBA

The new 11^th team that enters F1 in 2026 hasn’t announced a title sponsor for it’s first season in F1. Though that may change as the American company has a worldwide reputation and is part of the largest car manufacturer in America it has already announced some sponsors such as Tommy Hilfiger.

Written by Paul Kontogeorgos.