Amelia Dimoldenberg Partners with Formula 1 in Creation of ‘Passenger Princess’

Amelia Dimoldenberg

Chicken Shop Date creator Ameila Dimoldenberg is partnering with Formula 1 to launch a brand new 4-part series called Passenger Princess, featuring Dimoldenberg with different Formula 1 drivers showcasing the fastest institutors there is, teaching her how to drive.

Featuring George Russell, Oliver Bearman, Carlos Sainz, and Oscar Piastri, Dimoldenberg is on a mission to get her driver’s license and learn from the best.

This new series is an expansion of Dimz Inc., a creative studio founded by Dimoldenberg which has produced other popular series’ such as Amelia's Cooking Show and Who Cares? With the popularity of the creator herself in younger generations, this new series is set to engage with different demographics, bringing in younger fans.

The popular series Chicken Shop Date is what Dimoldenberg is highly known for by going on “dates” with various celebrities in the form of interviews. With her charisma, charming personality, and hilarious humour, Dimoldenberg is a huge hit with many younger audiences as they watch her videos and interviews to enjoy her dynamics with others.

After a viral video on the show with Formula 1 driver Lando Norris back in March of 2024, many fans of Dimoldenberg and Formula 1 surfaced pushing her towards the sport. With the large engagement through that video, Formula 1 has found that Dimoldenberg’s fanbase and social media channels can be closely linked with the sport causing an increase in both platforms.

Following the increase in media presence with Formula 1, success from the Netflix docuseries Drive to Survive and F1 The Movie, the sport has grown immensely by its younger demographic. This content strategy of following popular culture and straying from traditional media coverage has increased the Formula 1 fanbase by numbers and diversity.

Not only does this new series follow the new content strategy of the sport but also helps Dimoldenberg in her pursuit throughout larger collaborations. In multiple interviews, Dimoldenberg has mentioned her goals to reach great partnerships with big names. Brands such as Formula 1 can help rocket Dimoldenberg’s career even more by pushing her interviewing skills into newer concepts.

By creating fun videos to watch of a driving lesson as well as interviewing to get to know the drivers better creates a new kind of content that has found to be engaging for a younger audience. 

Younger generations have grown to be great fans of Ameila Dimoldenberg through her unique and fun interviewing techniques, many find her originality refreshing and entertaining. This series is a way to bring the sport into a new demographic with fun interviews and seeing the racing world from a different perspective.

Passenger Princess will feature four drivers on Dimoldenberg YouTube channel, with a process of interviewing the drivers while chatting with witty journalist Ameila Dimoldenberg creating a fun and engaging environment for all fans to see.

By Mira Johal